There are some moments as a founder that make you stop and think, Wow. Look how far we’ve come.
This was one of them.
ATA Cosmetics was included in the September Deals & Steals Box, featured on Good Morning America with Tory Johnson.
And yes—that’s our ATA Cosmetics mask right there on the table!
For a growing beauty brand, seeing your product on a national platform like Good Morning America is incredibly exciting. But for us, it also represents something bigger: continued recognition of the way we're approaching skincare differently.
More Than What You Put on Your Skin
ATA Cosmetics was built around a simple idea:
It’s not just what you apply. It’s how you apply.
From The Applicator® to our patented biocellulose masks, our goal has always been to rethink the experience of skincare—not simply add another product to an already crowded routine.
Our biocellulose masks were created to deliver targeted skincare where people actually want it, with designs for the face, neck + chin, chest, and under-eye area.
And while seeing an ATA mask sitting on the Good Morning America set was pretty surreal, it was also a reminder of why we keep pushing to create products that are functional, thoughtful, and different.
A Pretty Incredible ATA Moment
Watching Tory Johnson showcase the September Deals & Steals Box and seeing ATA Cosmetics among the products on the table was one of those pinch-me moments.
From building this company in Dallas to seeing our products reach customers across the country, every milestone like this means something.
And 2026 has already given us quite a few—from The Applicator® being named a CEW Beauty Awards Finalist in the Skincare & Makeup Tool category to this latest appearance on Good Morning America.
We're incredibly grateful for every opportunity that introduces more people to ATA and to a different way of thinking about their skincare routine.
Because application matters.
And we're just getting started.
— Jen Sugermeyer
Founder & CEO, ATA Cosmetics®