THE ESSENCE OF ATA
INNER BEAUTY ACTIVATED
We believe that true empowerment is owning ones:
ATTITUDE
THOUGHTS
ACTIONS
Our name, "ATA," encapsulates this philosophy, reminding us that the journey to beauty begins from within. We’re more than a skincare brand; we’re a movement that enables you to unlock your inner beauty and radiate confidence from the inside out.
OUR PHILOSPHY
At ATA Cosmetics, we believe beauty doesn’t fade—it evolves. Our philosophy is rooted in the idea that confidence, clarity, and radiance come from within—and that skincare should support, not redefine, who you are.
We create tools and formulas that honor the natural changes women experience, helping you feel empowered, seen, and supported through every stage. Because everything you need is already within you—our products are simply here to help you glow through it.
JEN SUGERMEYER
CEO & Founder of ATA Cosmetics
Jen Sugermeyer is the Founder and CEO of ATA Cosmetics, a Dallas-based, woman-owned skincare brand rooted in science and transformation. After a corporate career and personal journey of sobriety, Jen discovered the power of controlling Attitude, Thoughts, and Actions.
What started as casually modeling a beauty tool became The Jade Applicator—and a way to teach an intangible message through a tangible product with the launch of ATA Cosmetics. Today, ATA empowers women to age on their terms with regenerative skincare and confidence-driven tools.
Join the ATA Community
Join us on this journey, and let's redefine beauty together—one attitude, thought, and action at a time.